The
Torque Philosophy
Mind
Set
When you’ve poured heart and soul into hundreds of strength
equipment innovations in your career, many on exercise floors around
the world, you could kick back and feel pretty good about what you’ve
done. Or you could still be on fire, because for some, perfection
is a calling. You’re never satisfied, never finished.
Commitment
So it was that in 2005 three of the industry’s most prolific
designer engineers joined Torque Fitness and set out to beat everything
they had ever done in the past. Tom Baumler, John Cassidy, and Mike
Novak had walked in club owners’ shoes for a combined 90 years.
They understood they were not just designing strength equipment. They
were designing a strategy for clubs to attract and retain members.
Their vision was to help the club not just survive but prosper in
a challenging economy. The days of smoke and mirrors are over.
Mission
Torque’s mission, therefore, is to provide the world’s
best strength exercise equipment for people of all ages and activity
levels who aspire to live stronger and play harder.
Fulfillment
This end user/member focus highlighted the importance of what prospective
club members will See when they walk out
onto the exercise floor, what they will Feel
when they step into a machine and do a rep, and how they will come
to Trust they are in the best place in town
to pursue their fitness goals. So every product in the M Commercial
product line and in the Torque Consumer product line is hard wired
into this simple but laser focused design philosophy. See. Feel. Trust.
